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-While a recent bout with Covid-19 didn’t give Petra Kvitova the proper preparation she probably would have liked, the two-time Wimbledon champion did successfully make her farewell to tennis the way she wanted – at the US Open.
+India beckons Western fashion brands — but their cultural missteps can be costly [[https://trip-scan.cc/|трип скан]]
-[[https://trip-scan39.org/|трип скан]]
-After her 6-1, 6-0 defeat to Frenchwoman Diane Parry, Kvitova told reporters after the match she had Covid-19 three weeks ago.
+When Prada sent several pairs of brown sandals with distinctive toe rings and intricate stitching down its menswear runway in Milan last month, observers were quick to point out their resemblance to a centuries-old piece of Indian heritage.
-“Yeah, my physicality wasn’t great,” the 35-year-old Czech said. “My lungs are not really working yet, but I hope it will be OK when I’m not practicing now.”
+The storied Italian fashion house may have presented the shoes as a new luxury creation, but many in India simply saw a pair of Kolhapuri chappals — traditional hand-crafted sandals with roots stretching back to the 12th or 13th century.
-While she did consider not playing in New York after getting the virus, she was determined to fulfill her plan of making the US Open – the last grand slam of the year – the final tournament of her storied career.
+Prada’s initial failure to acknowledge the inspiration behind the shoes, which had earlier been described by the brand simply as “leather flat sandals,” according to the Guardian, sparked fierce and ongoing debate over cultural appropriation. Critics accused the label of erasing the legacy of Indian artisans, with voices across social media calling out what they saw as blatant design theft.
-Kvitova, who won 31 WTA Tour singles titles, had announced her retirement plans before Wimbledon. Monday at Grandstand, Kvitova was honored on the court after her match.
+Within a week, Prada had acknowledged in a letter to an Indian trade group that the sandals in its men’s Spring-Summer 2026 collection were indeed “inspired by traditional Indian footwear.” In a statement to CNN, the brand said it has “always celebrated craftsmanship, heritage and design.” Prada later added that it had met artisanal footwear manufacturers in India “to discuss potential opportunities for future collaboration.”
-“I wanted to be playing here, to finish the season, like, with a grand slam and not because the Covid caught me,” Kvitova said.
+Prada’s readiness to confront the controversy could be a reflection of the fashion industry’s growing interest in India’s luxury consumers — and a reluctance to anger them. But the episode also epitomizes how Western labels have often struggled to meaningfully engage with the country’s crafts and culture.
-Kvitova embraces her husband and coach Jiří Vaněk after her final match.
+A burgeoning luxury market
-Kvitova embraces her husband and coach Jiří Vaněk after her final match. Al Bello/Getty Images
+India’s luxury market is on a dramatic ascent, estimated to expand from $7.73 billion in 2023 to $11.3 billion by 2028 — a rate that would likely outpace most of the world’s major luxury markets, according to global consulting firm Kearney.
-Kvitova, a lefty, made her professional debut on the ITF Circuit in 2006. In 2011, she became the first player born in the 1990s to win a grand slam women’s singles title, beating Maria Sharapova. Kvitova won Wimbledon again in 2014, besting Eugenie Bouchard.
-Kvitova’s final WTA Tour title came in 2023 on the grass at Berlin. She was ranked as high as No. 2 in the world and had eight top 10 seasons (2011-2015 and 2018-2020). A four-time Olympian, Kvitova won a bronze medal at the Rio Olympics in 2016.
+This projected growth is fueled by a rising middle class, increased urbanization and a new generation of brand-conscious, internationally minded young consumers. But today’s Indian luxury consumer is “no longer a singular archetype,” according to the celebrated Indian fashion designer Gaurav Gupta.
-Kvitova notably also was well known throughout the sport for her fair play.
+“We’re seeing a beautifully diverse audience, from second-gen industrialist families to first-gen digital entrepreneurs, artists and global citizens — who are all looking for something deeper than just a logo,” he said in an email.
-“Throughout her career, Petra has competed with humility and resilience and thrilled tennis audiences with her exciting brand of tennis,” Portia Archer, CEO of the WTA, said in a statement Monday.

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